You have clear vision
Although it may sound elementary, you need to have a clear idea of how your website will function as a sales tool and can complete the following sentence:
Thinking in terms of goals will prevent you from simply emulating competitors or flashy sites you’re drawn to. Communicating goals also allows your agency to determine the best solutions and help you think outside the box of what you’re already familiar with. You won’t always agree with recommendations, but be open to hearing something new, and you will certainly be challenged to try a new approach that might be better than what you came up with yourself.
Your content reflects your brand
Does your site’s content reflect your business’s current messaging? Often companies want to reevaluate messaging while undergoing a website redesign—and that’s fine. However, if you are in the middle of restructuring you company’s messaging or product/service offering(s), we suggest waiting until you’re about 75–80 percent done with that process before sharing any messaging alteration with your agency at the discovery meeting. Although we work with anyone—from stakeholders at small companies to enterprise marketing departments to update and create copy that reflects the company’s messaging—we can’t determine the best route if your brand value is still in flux. We see more delays stem from companies undergoing a major reorganization of priorities or product/service offerings while they are building a website—it just doesn’t work.
You have a dedicated team in place
Clients who are successful have a team in place ready to spend anywhere from 25–75 percent of its days during the project on website work (messaging, design reviews, thinking through UX, etc.). Make sure that you’ve assigned one or two point people who have decision-making power to run the website redesign process with the agency and that you’ve notified other chief stakeholders/execs of their role in decision-making and need to attend meetings.
A website redesign takes four to six months (more often than not timelines land on the six-month end of that spectrum), and it requires constant engagement from your staff. Some of the earliest meetings in which you’re not looking at any designs yet are the most important, as they inform the design work that will happen later.
Collectively having over 06 years' experience our graphic design and web design skills cover services including, but by no means limited to: